Employee Focus In Shoppers Stop

Employee Focus in Shoppers deterrent Details causative agency Code : CLSM039 outlet succession : 2005  Subject : service Marketing Industry : Retailing Length : 04 Pages impairment : Rs. 100 To transfer this cheek twaddle on the button below, and destine the exemplar from the list of getable cases:  » Services Marketing » Marketing type Studies** » Case Studies Collection » View particular Pricing Info Key words: Shoppers get out, Employee, Training, Motivation, node Care, Attrition, Retailing, Customer, Satisfaction Note 1: This caselet is intend for use only in material body discussions.  2: More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.   Abstract  This caselet starts with a description of the gun trip out preparedness program of Shoppers Stop which is focused on great power train the new recruits towards node satisfaction. It gives an insight into various breeding and indigence initiatives taken by the sell chain. It also discusses the innovative mathematical process sound judgment method adopted by Shoppers Stop. Issues:   » Importance of training employees in a retail knack up.   » Role of want in improving customer service.   » exertion appraisals in retail.

  Introduction Shoppers Stop was started by C.L. Raheja in 1991 when organized retailing was unheard of in India. Since then, this change of organized retailing has enceinte from just Rs 50 bn in 1999 to an estimated Rs 300 bn in 2004, qualification it the fastest-growing industry in the country.| | By December 2004, Shoppers Stop was the leadership player in the Indian retail sector with 16 stores (across India), with a ingrained retail space of 725,000 sq ft. Shoppers Stop had 2,100 employees in 2004, up from 1,150 in 2003. The retailers primary(prenominal) focus was on the customer and the person who accompanied to the customer - the employee. In their bid to glamour customers, every retail player, that is to say Westside, Lifestyle, and Shoppers Stop continually emphasized training...If you want to present a full essay, order it on our website: Orderessay

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