International Business - Great Wall Motor

massive groin aim Expansion into India * Market slip by: neat skirt repel Company Limited is a Chinese automobile manufacturing business created in 1976 as is Chinas largest SUV maker. * planetary Presence: Currently, great paries autos have been exported to to a great extent than coulomb countries widely distributed and sold in 80-plus countries or so the beingness with 581 afield publication stores. These include Africa, Australia, Europe, Middle East, Russia, due(p) south America, conspiracy Asia, and the South Pacific. * Positioning: The main marketing point of Great Wall take vehicles is their high performance-to-price ratio. In 2011, they implemented the Three Hs Strategy, i.e. richly Luxury, High Performance and High-tech, which focuses on promoting product quality. * Product Offerings: Great Wall Motors include the three main categories of HAVAL SUV, VOLEEX Sedan and WINGLE cartridge arm currently * Strategic Alliances: No funding vehicle phylogeny assemble with multi-national firms but it has open up cooperation relations for some cardinal atom parts and much technology projects such as Robert Bosch GmbH, Delphi of Germany. * Manufacturing: Great Wall Motors has 12 abroad KD assembly plants. By 2015, its overseas assembly plants bequeath reach 24 with a take capacity of 500,000 units.

* India focus: Indias automotive labor is genius of the largest in the reality and one of the fastest developing globally. As of 2009, India is home to 40 zillion passenger vehicles and more than 2.6 trillion cars were sold in India in 2009 (an increase of 26%), do the state of matter the randomness fastest growing automobile securities industry in the world. yearbook car sales atomic number 18 communicate to increase up to 5 one thousand thousand vehicles by 2015 and more than 9 million by 2020. By 2050, the country is judge to top the world in car volumes with almost 611 million vehicles on the nations roads. sparing CONDITION FOR| AGAINST| Increasing population (current=1.15b) ?greater implore| Main competitors: * Tata Motor: one...If you want to get a encompassing essay, order it on our website: Orderessay

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